A Dog Eat Dog-Food World
A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. ‘A dog eat dog-food world’ is the story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same place. The story of how just minding your own business can lead to unexpected consequences, guided by the ‘invisible hand’ of long dead economists. Anything you learn from the book – be it the basics of marketing management or a satirical view of Society – you do at your own risk.The tale only dogs the doings of Spike Fortune who only sought to feed dogs and Jerry Fortune who, being fortuneless, gets dragged helter-skelter by his uncle Spike’s careening pursuit of commercial success; Spike’s rival Tom Rich, who is unwillingly dragged into upstaging Spike and tries to do it by teasing the palates of cats, helped by the bumbling efforts of his nephew, Jasper Rich who would rather be chasing girls than chasing cats.
Book Review :
A Dog Eat Dog-Food World is classic comedy book written by C Suresh. The book is for ever cooperate underdog to read it as a motivating capsule . “Can any achievements which is valued by the lazy chaps, get written in the books of History ” I liked this statement from the prologue section of this book .
All the characters in the book are penned very well, especially Jerry′s who helps his lazy grudging Uncle Mr.Spike Fortune to find a pass time business for himself as he has lot of money and does not how to utilize it which is quiet interesting to read from Jerry′s angle . But once Jerry gets him one he becomes the cookie cutter of his life in a good sense .And then his school mate Tom Rich and his Jasper start a company …to bet..Mr.Spike Fortune and his company ′s image is fun to read .
The end part shook me..
C.Suresh has understood human emotions very well and so …has written this book in very humorous way conveying the truth of marketing people who try selling their company′s product in the best possible ways to gain profit for their company′s well-being
I hope each and every marketing manger reads the book for the fun factor in it .
Finally I thank Rubina and C .Suresh for sending me the ARC of this book..
Fiction has been an addiction but the need to make a living took Suresh through Chemical Engineering and a PGDM at IIM-Bangalore and, from thence, to a long 16 year stint in the area of finance with specific expertise in fertilizer subsidies and a further two years as consulting expert in the same area. That, in his words, about sums up the boring part of his life, except for the people he was privileged to meet.Otherwise, he can be described as a mess of contradictions – a bookworm but avid trekker; alone but never lonely; enjoys solitude but loves company; lazy but a perfectionist, the litany is endless. Trekking, which side-tracked him from the writing for which he quit his job, is a major passion and he does, at least, one trek in the Himalayas every year in addition to numerous local treks.
He reignited his passion for writing with a fairly popular blog www.jambudweepam.blogspot.in. The blog has been rated among the Top 5 humour blogs in India, twice in succession – in 2014 and 2015 – by BlogAdda, and has also been listed third among the Top Humour Blogs by Baggout.
He also has a short story published in a collection “Uff Ye Emotions” and has edited and written a novelette in an ebook anthology “Sirens spell danger”
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